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The Long Tail (book)
''The Long Tail: Why the Future of Business Is Selling Less of More'' is a book by Chris Anderson, Editor in chief of ''Wired'' magazine.〔(The Long Tail: Why the Future of Business is Selling Less of More Hardcover – July 11, 2006 )〕 The book was initially published on July 11, 2006 by Hyperion. The book, Anderson's first, is an expansion of his 2004 article ''The Long Tail'' in the magazine. The book was listed in the ''New York Times'' Nonfiction Best Sellers list.〔(The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson (Goodreads Author) )〕 It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September 2006.
==Concept==
The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term ''long tail'' has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities of a small number of popular items. Chris Anderson popularized the concept in an October 2004 ''Wired'' magazine article, in which he mentioned Amazon.com, Apple and Yahoo! as examples of businesses applying this strategy.〔Anderson, Chris. ("The Long Tail" ) ''Wired'', October 2004.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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